[ad_1] Coca-Cola uses AI to create a new Coke flavour. Have you tried it?​

Sep 18, 2023

Coca-Cola uses AI to create a new Coke flavour. Have you tried it?​

ET Online


​Coca-Cola has introduced a limited-edition drink called Coca-Cola Y3000 Zero Sugar, created with both human and artificial intelligence to envision the future of taste and emotions.​

Image Source: coca-cola

AI-generated flavour

The drink's development involved gathering insights from fans worldwide, combined with AI-generated data, to inspire its unique flavour.

Image Source: iStock

The AI-design

The drink features a futuristic visual identity with a color palette of violet, magenta, and cyan against a silver base, aiming to convey a positive future.

Image Source: coca-cola


The goal is for Coca-Cola to remain relevant and refreshing in the year 3000, and this initiative explores what a Coke from the future might taste like.

Image Source: iStock


The campaign is based on the "Real Magic" brand platform, celebrating unexpected connections that make ordinary experiences extraordinary by combining human intelligence and AI.

Image Source: coca-cola

​Y3000 AI Cam​

Consumers can use an on-pack QR code to access the Coca-Cola Creations Hub, where they can use a custom Y3000 AI Cam to envision their current reality in the future.

Image Source: iStock


Coca-Cola Y3000 Zero Sugar will be available for a limited time in select markets, including the United States, Canada, China, Europe, and Africa.

Image Source: agencies

​ Y3000 Capsule Collection​

Coca-Cola is collaborating with fashion brand AMBUSH® to create a limited-edition line of apparel and accessories inspired by the future, known as the Y3000 Capsule Collection.

Image Source: iStock

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